Mikey mascot at the breakfast tableMikey
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A DAILY SCAN FOR STARTUP SPARKS

Good morning,
founder. What about this?

Every day, Mikey scans articles, forums, product launches, and other sources for complaints, gaps, shifts, workarounds, and odd little signals that might spark a software idea. He is not validating businesses. He is asking one useful question: what about this?

SOURCES SCANNED TODAY: hundreds  ·  QUESTION ASKED: what about this?

HE SPOTTED
IT
SPARKS DAILY

Spark Facts

SERVING SIZE: 1 FOUNDER  ·  SERVINGS PER VISIT: UNLIMITED
Sources scanned, daily--
Articles examined--
Sparks on the shelf--
Validation performedNone
Junior code bots, supervised closely3
*A spark is not a recommendation. Mikey found something worth wondering about; he did not prove demand, feasibility, or a market. CrankyVC is where the skepticism starts. Real-world evidence is where validation starts.
HOW A SPARK HAPPENS

Every spark starts somewhere.

01

Scanned

Articles, forums, launches, and other sources are scanned for complaints, changes, workarounds, gaps, and things people keep wishing existed.

02

Spotted

Mikey looks for signals that raise an interesting question. Not "is this a good business?" Just: is there a useful "what about this?" hiding here?

03

Sparked

That question goes onto the shelf as a raw spark. It has not been vetted, validated, or approved. That work comes later.

TODAY'S SHELF

A few sparks Mikey spotted.

SPOTTED DEV TOOLS

A changelog that writes itself from your commit messages

Spotted in a thread of developers complaining about writing release notes by hand, twice a week, forever.

SPOTTED LOCAL SERVICES

Booking software for mobile pet groomers

Three different van-based groomers asked for the same thing in the same week: a calendar that knows about traffic.

SPOTTED FINANCE

Expense categorization for freelancers who hate spreadsheets

Found buried in a tax forum. A recurring complaint showed up often enough to raise a useful "what about this?" question.

I've spent a long time looking for a way to help people get on the path to being their own boss, and to feel the particular joy of watching an idea travel from a napkin sketch to something real and live. That first customer. That first “thank you.” Real joy — maybe one step closer to what I like to call keyboards on the beach.

Rick Segal · Founder, hellosimple.com

VERIFIED Rick's feet, sandals on, kicked up on a sandy beach with the ocean in the background

EXHIBIT A — KEYBOARD NOT PICTURED

Pour yourself a bowl.

Thousands of raw sparks are waiting. Browse until one makes you stop and say: what about this?

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